The state of wellness is changing. Rather than reflecting a prescribed, universal fitness goal, the new world of wellness calls for a more holistic approach. Wellness is an interconnected experience, uniting mental, physical, and emotional wellbeing. Physical fitness no longer describes a strict body type. Fitness isn’t appearance. Each individual must discover what wellness means to them, and how it fits into their lives.
Client: VOX / Fitbit
Director: Sylvie Krekow, Alyssa Kurtzman
Producer: Dylan Lenze
Director of Photography: Dirk Collins
1st Camera / Aerial: ben Dann
2nd Camera / AC: Jon Riley
AC: Sam Saarel
